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Sports Motion Branding: WhiteBIT & FC Metalist 1925

A motion intro for FC Metalist 1925 match broadcasts, created in partnership with WhiteBIT to merge sports and technology on screen.

About the project

A motion intro created for the broadcasts of FC Metalist 1925 matches in the Ukrainian Premier League and First League, developed as part of the partnership with WhiteBIT.
Launched in 2023, the collaboration between WhiteBIT and Metalist 1925 represents a strong example of merging sports and technology in Ukraine. WhiteBIT supports the club’s growth, football infrastructure, as well as social and charitable initiatives.

The motion intro became a part of the visual communication of the partnership and is now used in official match broadcasts, emphasizing the innovative presence of the brand in the sports arena.

Challenge

To create a motion intro aligned with the brand materials of WhiteBIT and FC Metalist 1925, fully adapted to broadcast requirements, and deliver the project within a very short timeframe.

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Buisness development manager - Volodymyr Gorbachov
Yana Makhnyk
Business development manager
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