Lecksis is an anonymous and secure messenger with an integrated crypto wallet and marketplace. It is protected by a 24-word seed phrase and has end-to-end encryption. Lecksis does not store correspondence or other data and does not require any personal information from a user except a nickname.
Lecksis
We helped the project pass the Launchpad and collect the first investments from the community.
About the project
$500,000
raised during the token's Launchpad and public sale
1.3M+
reach from influencer mentions
10x
token growth in the first 12 hours of listing
Challenge
The client requested that we prepare the project for the Launchpad and help with its implementation. We needed to attract early users to the MVP and the project’s social networks and then launch the activity.
The project had to enter a competitive environment, which meant it needed to be unique. Therefore, building trust and attracting users to such an MVP was a challenge.
Solutions
Marketing support
Basic strategy
The project needed to enter a competitive environment, which meant it needed to be unique. To do this, we developed a big idea, mission, values, Tone of Voice, and key messages. This answered the question “Who are we?” and simplified the work of teams managing visual and verbal communication.
We also conducted a basic analysis of the market and competitors and identified key territories for the product’s comfortable launch.
PR
Since the product is new to users, they are likely to google information about it. The search results needed to contain the right messages to form a positive impression of the product in the potential client.
We prepared articles for major international and local media: ACCESSWIRE, Yahoo Finance, Crypto Daily, Baystreet.ca, Економічна правда, Vector, AIN.UA.
We also placed ads in the format of situational posts in popular Telegram channels. We adapted the posts to the latest news about messengers, hacks, and cybersecurity so that they looked organic.
Influencer marketing
We reinforced the brand by partnering with major influencers such as @misha_lebiga and @andre.boyarskiy, achieving a reach of over 1.3 million.
SMM
We took over the management of the pages, including content preparation, posting, communication with followers, and conducting activities.
Web3 quests
We sped up the emergence of the first users and community through quests. Those who completed all tasks related to social networks, such as likes, subscriptions, and reposts, received a chance to get a reward from the prize pool.
Two-stage Airdrop campaign
Launchpad on the WhiteBIT exchange
At this stage, it was necessary to involve people in the Launchpad and list the project on the exchange. To do so, we:
- Posted information about the token on aggregator sites.
- Did guerilla marketing in thematic communities and shared information about the Airdrop.
- Developed an influencer marketing strategy and divided it into two phases: Airdrop and public sale. At each phase, we placed ads with popular thematic bloggers and relied on virality.
- Helped the founders prepare for the AMA session and integrated the code necessary for completing the quest into it.
- Conducted a Web3 quest and distributed the rewards. In addition to standard tasks for subscriptions and application installations, we added activities: users needed to find the code hidden in the messenger interface.
- Improved the referral system, thanks to which we got coverage even among influencers. They posted most of the information for free and completed the quest tasks.
Public sale
During the second stage, we needed to involve new users, including those who missed the launchpad, in purchasing tokens directly from the project. We have:
Given out more points for inviting new users, thanks to which we received high organic coverage and shares of posts, even among influencers.
Developed a landing page for the Public sale.
Done guerilla marketing in thematic communities, sharing information about the Airdrop.
Conducted a Web3 quest and distributed the rewards. In addition to standard tasks, it included the purchase of the token and activity in the app. Participants needed to send a question to the account of Satoshi Nakamoto, which we created specifically for this activity. We received more than 4 thousand messages.
Insights
Situational posts work much better than direct advertising, so adapting the content to key events helped us to get closer to the goal.
Micro- and medium-sized influencers provide better user acquisition rates than those with a huge audience. This is due to closer interaction with the audience and higher trust levels.
The referral system played a big role in developing Web3 quests. Our experience shows that such tasks provide an excellent boost and help to receive free advertising even from influencers.
