Cryptology is the biggest community of crypto traders in Ukraine. It’s a hub where crypto enthusiasts receive support, exchange knowledge, and learn to trade. The project’s founders have been sharing their knowledge about trading and helping people build successful careers for more than 3 years.
Cryptology
We helped the company to increase user engagement and get more traffic from email campaigns.
About the project
x2
increased in CTR
Challenge
The client wanted to increase traffic from their email campaigns and boost engagement. The key challenges we faced were that many users lacked the motivation to open emails, there was competitive inbox clutter, and emails needed to not only inform but also have CTAs. We developed an email marketing strategy that included testing, automation, and engaging content.
Solutions
A/B Testing
To find effective formats, we implemented continuous testing of various email elements, such as subject lines, CTAs, and timing. This helped us refine the strategy and maximize performance.
Compelling, Value-Driven Content
Our team focused on delivering real value to subscribers instead of promotional messages. We started sending market insights, trading tips, and exclusive materials. This change helped increase audience retention and the number of interactions.
Automation
We created automated trigger-based email chains for different audience segments. This way, users receive the right messages at the right time.
Results
CTR increased by 2x (100%)
Significant boost in email interactions
More visitors to Cryptology’s online resources
Insights
- Quality content leads to higher engagement.
- Experiments with subject lines, content, and CTAs are essential for good campaign performance.
