The client, a major ecosystem player in the crypto industry (name withheld due to NDA), sought to capitalize on the growing interest in Tap-2-Earn apps.
NDA Tap-2-Earn Application
Through expert product consulting and a comprehensive marketing approach, a new Tap-2-Earn app was successfully launched from scratch, becoming a popular choice in its category.
About the project
4M
players
1M
Telegram subscribers
250K
Twitter followers
Challenge
The client approached with an idea for launching a Tap-2-Earn product, requiring a full-scale marketing solution to rapidly attract active users in this emerging category. Beyond promotion, the project also demanded assistance in functional and game mechanics development to keep pace with the dynamic market.
Solutions
Marketing Strategy
A flexible approach was devised to address the rapid evolution of the category. The strategy included defining tone of voice, user types, and engagement mechanics to streamline goal achievement.
Influencer Marketing
Researched target locales, partnered with influencers, and utilized referral systems to onboard KOLs, many of them for free.
Guerilla Marketing
- Built a community database discussing Tap-2-Earn games.
- Promoted the app via link sharing and strategic interactions to avoid bans.
Telegram Strategy
- Achieved early inclusion in Telegram Apps Center and featured in “Trending Apps.”
- Deployed targeted ads with creative campaigns, maintaining lead costs between $0.01–$0.08.
TikTok and Partnerships
- Created trend-based videos for organic promotion.
- Collaborated with competitors for mutual audience sharing and advertising opportunities.
SMM and Community Management
- Developed content plans, maintained daily posting, and moderated discussions to foster a supportive user community.
PR and Product Consulting
- Initial awareness campaigns in major media led to organic media interest as user numbers grew.
- Introduced new engagement mechanics, such as spin drops, daily rewards, and in-app quests, further enhancing user retention and monetization opportunities.
Insights
- Telegram Ads is a crypto-friendly platform, particularly for coins, airdrops, and more, once trust is established.
- Viral retention mechanics like spin drops and daily challenges engage users and offer monetization opportunities through collaborations.
