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Go-to-market Strategy for Crypto and Blockchain Projects

Launch successful Web3 projects with the help of industry experts

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We provide PPC services for

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Web3

We help Web3 projects boost trust, build a connection with their communities, and demonstrate the power of decentralization.

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Fintech

We are experts at creating strategies that improve customer engagement and highlight the strong sides of fintech projects.

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DeFi

We assist DeFi projects with building credibility, attracting new audiences, and driving adoption in the evolving financial ecosystem.

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Our approach

/ Stage 01

Analysis

Our team researches the market category, looks at competitors, and figures out how you can stand out. We also work with the audience to determine their needs and barriers.

/ Stage 02

Strategy and ToV

We prepare the basis for communications, take care of the Tone of Voice, and correct the positioning of your project if necessary.

/ Stage 03

Visual Identity

The Generis experts create visual elements of brand identity to strengthen your project and support the Tone of Voice.

/ Stage 04

Key Messages

Based on the analysis results, we determine the key messages for your project: important points, insights, and associations.

/ Stage 05

Communication Channels

Using the information gathered during the previous stages, we identify the communication channels that would best suit the strategy.

/ Stage 06

Results

After completing all GTM stages, you will be ready to move on to the next phases of your project’s development.

Ready to turn your vision into reality?

Why you need crypto marketing services from Generis

You’ll get the best results.

Our team uses crypto marketing analysis to get the most accurate data for project development. Every strategy we create is based on the information we received during our research, that’s why it’s so effective.

Your project will be different.

In order to get noticed, you need to speak the same language as your clients. We will help you stand out from the crowd with creative ideas and solutions.

You’ll receive a strategy that works.

Our experience allows us to create well-thought-out strategies for our clients. We will guide you through all the steps and help to achieve more than your competitors.

You’ll always be in the loop.

Our team will help you act quickly and respond to trends to achieve better results. This way, you can scale even faster and give your audience what they really need.

Let's work together

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Contact on Telegram

Buisness development manager - Volodymyr Gorbachov
Yana Makhnyk
Business development manager
Contact on Telegram @yana_generis

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FAQ

What is GTM – go-to-market strategy?

The go-to-market strategy (or GTM) is a plan that allows you to launch a new product or service. It helps to optimize this process and narrows your focus on achieving your goals with early-stage marketing tools. 

GTM crypto marketing strategy has several benefits besides assisting the launch of a new product. It also helps to review and clarify your project’s mission, understand the market better, reduce marketing costs and time to launch a product, and increase growth potential for your brand. 

The Generis team can help you create a go-to-market strategy and successfully implement it.

How much does a go-to-market strategy cost?

As each business is different, in order to give you the exact price for our services, we need to analyze your project first. However, we guarantee that we are always offering you only the services you need and not adding any unnecessary fees. 

When we calculate the budget, our team analyzes your project’s state and the goals you are setting. What else can influence the price?

Project’s niche
Objectives and KPIs
Platforms (crypto and socials)
Types of publications and their frequency
Whether you need 

The Generis team’s primary goal is to maintain the interest of real clients who use your products and services with the right cryptocurrency marketing plan. We care about the quality of your marketing and the people who interact with it. With our experience, there’s no problem with achieving this result. 

Why should you choose Generis for your marketing needs?

Thanks to the professionalism of the team and experience with various Web3 projects, Generis is a great agency for projects looking to reach their target audience and achieve their marketing goals. Here’s what makes Generis different from its competitors:

Well-coordinated work of the professional team. We know the crypto and Web3 market from the inside. We are experts at selecting the right influencers to work with, developing effective marketing campaigns, communicating with audiences, tracking results to ensure your success, and creating marketing plans for cryptocurrency projects. Our team completes tasks within deadlines and is always big on quality. 

A curated network of more than 10,000 top-tier influencers. Among the services we offer, there is an option of influencer marketing. We cooperate with influencers on different platforms, including Instagram, Telegram, YouTube, TikTok, and X. We always carefully select influencers and make sure that they align with your project’s values and target audience, thus ensuring that the campaign reaches the right audience. 

Planning and doing. We not only carefully create well-thought-out crypto marketing strategies tailored to your goals, but also do all the work for you. Meanwhile, you can take care of the things that are important to your project. 

Transparency. We are open about our pricing and processes. At the beginning of cooperation, we analyze your project and offer you only the services we think are necessary. When we start working together, our team compiles regular reports with all the stats and the results of the blockchain marketing strategy, so you always know what your money go to. 

Fair price. We offer a variety of pricing options to fit our clients’ budget. We discuss our cryptocurrency marketing plan beforehand and provide the best value for your money.

Why should I order marketing services from your agency and not from an outsourced specialist?

Our team consists of experts who know what they are doing. We have been working together for a long time, so we always do everything in time and at the highest quality. The communication within the team and with our clients is clear, and all our processes are well-established. With Generis, you can take care of the things that are really important to you, while we do the work for you. A freelancer will indeed cost less, but this is not something you should skimp on if you want to build a successful project.

Do you provide reports on the work you’ve done?

Yes, we regularly provide reports on the work we’ve done and the results we achieved. We also constantly monitor the statistics and promptly introduce changes if necessary. With us, you won’t just observe regular posting and communication with the community; we will make sure that your audience is active, engaged, and helps to move your project forward.

Interested in other services?

/ 01

Go-to-market strategy

If your project is in the development stage, we will help you form the idea and prepare for market entry.

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/ 02

Launch

If your project is almost ready to enter the market, we will finalize it, prepare for launchpads and listings, and attract investors.

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/ 03

Scaling

If you want your project to grow, we will provide marketing support and help you enter new markets.

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/ 04

Сustom marketing
solution

Need marketing support? Or a tailored solution for your project? Contact us, and we will help you stand out from the crowd!

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