Yana is the Head of Web3 Business Development at Generis, with 7+ years of experience spanning tech and crypto services. She focuses on revenue growth for Web3 companies, Web3 partnerships, investments, and market expansion.
Yana has built business development departments from scratch for Web3 service companies and startups. She understands how to structure sales processes in fast-moving markets and how to adapt them to different regions and buyer expectations. Her work spans Europe, the US, and Asia, where she has supported the promotion and growth of crypto products at various stages.
Yana leads business development and partnerships at Generis, working closely with founders, CMOs, VCs, and product teams to leverage her strong global network across the Web3 ecosystem. Yana also acts as a business development advisor for startups, helping teams avoid early growth mistakes and focus on sustainable traction instead of short-term hype.
Focus Areas:
- Business development in Web3 and crypto
- Building BD teams and processes from scratch
- Strategic partnerships (B2B, Web3)
- Go-to-market strategy for Web3 products
- Market expansion across Europe, the US, and Asia
- BD advisory for startups
“Growth in Web3 starts with trust, timing, and the right connections.”
Chat with Yana at LinkedIn