Yaroslav Kalynychenko is the CEO of Generis Agency – a Web3 marketing company based in Porto Salvo, Portugal. With a strong background in digital marketing and leadership, he drives the agency’s mission to help crypto projects build sustainable growth and global recognition.
As a marketing executive with over 12 years of experience, including 9 in leadership roles, Yaroslav has spent the past 4 years focusing on Web3 marketing. His expertise spans Web3 growth strategy, performance marketing for Web3 startups, global marketing for crypto brands, and community and influencer marketing. He works with international companies to build forward-thinking crypto marketing strategies powered by creativity and AI innovation.
Yaroslav has been featured in leading marketing and technology media and quoted in industry publications covering Web3 and blockchain marketing. As an author of thought leadership articles on Web3 growth, he regularly shares insights on Web3 and crypto marketing trends.
Yaroslav is also a contributor to professional publications, where he discusses data-driven growth and community-led strategies for crypto brands.
Media & Publications:
- How Meme Projects Use Quests to Build Stickier Communities
- Why Traditional Agencies Struggle with Web3 — Insights from GENERIS’ Yaroslav Kalynychenko
- Can USDT Survive EU Regulations?
- Why Traditional Agencies Struggle with Web3
- The Monero 51% Attack – Greed, Privacy and Fragility
His main focus areas include Web3 growth playbooks, branding strategies, and community-led marketing for crypto brands. Yaroslav is passionate about helping founders turn data into meaningful stories and communities into sustainable ecosystems that drive real, long-term growth.