Some events leave you with a stack of business cards and a vague sense of having been somewhere important. Ibiza Tech Forum is not that kind of event. ITF 2026, the fourth edition of the forum, held May 19–22 across several venues in the south of the island, was the kind of gathering where the conversations started on stage and continued through dinner, and where the people worth talking to were still around on day four.
Generis was there as an official partner, alongside ByBit EU, Bitvavo, Kraken, MoonPay, and the Solana Foundation. Our Chief Growth Officer, Yana Makhnyk, and Partnership Manager Anna Tsarenko represented the agency on the ground across all four days.
Yana Makhnyk on Stage: On-Chain and Unfiltered
The highlight of Generis’s participation at ITF 2026 was Yana Makhnyk’s co-hosting of the Stellar Fireside Chat. On May 20, she joined Jakub Dziadkowiec, Editor-in-Chief at BeInCrypto, and Evan Luthra, General Partner at KOL Capital, to discuss “On-Chain and Unfiltered: A Candid Conversation on Influence, Wealth, Community and What Web3 Actually Got Right”.
The conversation pushed against the comfortable narrative of Web3 as a meritocracy and asked harder questions: who actually moves capital in this space? How is influence built and verified on-chain? What does community actually mean when the noise drops out?
As one of the Web3 marketing agencies well known in the industry, Generis’s work sits between how projects present themselves and how communities actually respond. The fireside chat put those questions in front of the right audience, and the conversation that followed was exactly the kind that makes an event worth attending.
What ITF 2026 Said About the State of European Crypto
For anyone tracking where the industry is headed, Thursday’s program at ITF read like a state of the union for European crypto in the post-MiCA era. The recurring theme across panels was that European operators have stopped treating regulation as an existential threat and started treating it as a competitive moat.
The “Redefining Financial Infrastructure: Stablecoins, RWA and the Next Global Markets” roundtable, featuring representatives from Kraken, Damex, Trezora, Reental, BBVA, and Qapture Investments, moved past the usual stablecoin talking points and into what the infrastructure actually has to deliver before the next wave of institutional capital trusts the plumbing: settlement guarantees, regulatory alignment, and real-world asset onboarding at scale.
The “New Financial Backbone” panel brought together Bitget, Bybit EU, Solana Foundation, TradingView, and FX Street, a lineup that reflects just how far the industry’s center of gravity has shifted in two years. And Dynex CEO Daniela Herrmann’s quantum-computing keynote reframed the frontier question entirely.
The shared subtext across the day was clear. The question for the digital assets industry after MiCA is where in Europe to show up, and how to build the infrastructure that makes that presence credible.
Why Events Like ITF Matter for Web3 Marketing
Generis operates across the full spectrum of what the best Web3 marketing agencies do: go-to-market strategy, community building, PR, influence marketing, PPC, SEO, and content for projects ranging from token launches and DeFi protocols to NFT projects and blockchain infrastructure. As a crypto marketing agency that helps with token launches, works with DeFi projects, and supports Web3 startups at every stage of their lifecycle, we know that the most important work rarely happens behind a screen.
The agencies specializing in Web3 growth marketing that actually move the needle are the ones in the room. They’re at the events where the ecosystem’s decision-makers are building relationships, calibrating narratives, and figuring out what the market actually wants next. ITF is that kind of event.
What the top Web3 marketing agencies understand is that the industry has matured. The projects winning in 2026 are the ones with real operations, genuine community, and marketing that can speak credibly to both a crypto-native Twitter audience and an institutional investor in Geneva. That’s the challenge the best blockchain marketing agencies are built around, and it’s what Generis brings to every client we work with.
Until Next Year
ITF 2026 was small enough that you could speak to whoever you wanted to speak to, serious enough that the conversations were worth having, and Mediterranean enough that people were still on the island on day four.
For Generis, it was four days of exactly the kind of work that doesn’t show up in a campaign report but shapes everything that comes after. We’re already looking forward to the next edition.
