The service helps businesses accept cryptocurrency payments online and at points of sale, as well as collect charitable donations. Its name is hidden due to the NDA requirements. The service is easily integrated, works in more than 10 countries, and accepts over 100 digital assets.
Crypto acquiring service
Firstly, we developed a branding and marketing strategy and launched the service. After that, we supported it with PR, PPC, and SMM tools.
About the project
8x
growth in brand audience reach
5x
increase in the number of clients
Challenge
The crypto-acquiring service needed to enter a new market. Our team worked on its recognition and lead generation.
Solutions
Strategy
We researched the product’s target audience and market, figured out the pain points and needs, and determined the communication strategy as well as Tone of Voice.
PR
PR is one of the main components of the project lifecycle and its activities. Our team selected relevant media and published image materials about the client to increase awareness.
Results:
- increase brand mentions by 87 times
- media coverage is more than 100 million
Lead generation
We launched lead-generating ad campaigns on Google and Meta.
Results:
- increase in the number of leads by 12 times
SEO
We changed the approach to content generation, optimized the website, and re-launched the blog.
Results:
- organic traffic growth by 3 times
Onboarding
We created educational video materials about the product and its functionality for the service’s clients and their customers.
Demo account
We thought that clients needed to know what their personal accounts could look like. To give them a chance to test the platform’s functionality, we launched Demo accounts. This step allowed us to create a contact base and launch an e-mail funnel for it.
Insights
Feedback about the product and information about the competitors provides a better understanding of competitive advantages and weak areas.
The ability to try a product out removes numerous questions and increases trust.
