It’s a cryptocurrency exchange that has been on the market for several years. The name is hidden due to the NDA requirements.
Retrodrop for the crypto exchange
We launched marketing activities for users of the NDA blockchain testnet. The tasks included concept creation, attracting the community, lead generation, and social media support.
About the project
x2
the planned KPI for participant numbers
Challenge
The exchange launched its own blockchain and asked for marketing support and help with the retrodrop.
Solutions
Market analysis and concept creation
We analyzed the existing mechanics of retrodrops on competing exchanges and created our own retrodrop concept. It included mechanics, conditions, and a content plan.
Guerrilla marketing
We found communities and channels in which we shared the information about the retrodrop organically. We worked with feedback from users.
Holding the retrodrop
We launched a quest that required users to complete a number of tasks: hold coins, be active in the testnet, make transactions, create NFTs, etc. Users received points for completing them.
