UAHg is a stablecoin pegged to Ukrainian Hryvnia. The asset is backed by USDT, USD, and EUR. It runs on the common infrastructure of Ethereum, Tron, and BNB Chain. Like most stablecoins, UAHg is considered to be less volatile than regular cryptocurrencies.
UAHg
We helped the project to increase the number of users who have their tokens in holding.
About the project
Challenge
The client’s main goal was to boost the number of UAHg holders among those people who have Web3 wallets. Since the stablecoin market is highly competitive, most users only buy well-established assets of this kind. To sway them in a different direction, our agency needed to craft a narrative that highlighted the advantages of UAHg.
We had to use various tools to reach the project’s target audience, which was spread across different communities and platforms, and build trust.
Solutions
Crypto Loyalty Program
To help the project stand out from the crowd, we launched a crypto loyalty program with daily rewards. Users had to subscribe to UAHg’s socials and hold at least 1000 UAHg in their Web3 wallets. The program motivated people to hold the assets by providing consistent benefits.
Multi-Channel Advertising Strategy
To reach the project’s target audience, we held a targeted ad campaign across platforms. For example, we shared ads in crypto communities and channels on Telegram Ads and deployed targeted campaigns based on crypto-related interests on Meta and Google Ads.
Influencer Marketing
We worked with trusted influencers from the niche to boost credibility and organic engagement. Their reviews helped to build trust and encourage adoption.
PR
A good reputation is the key. To establish it and educate potential users, we placed PR pieces in crypto and financial media outlets. They helped to position UAHg as a serious player in the market.
Guerrilla Marketing
Our team also used high-impact guerrilla marketing tactics in relevant communities. This helped us to ensure that UAHg became a part of everyday conversions.
Insights
- It’s all about situational marketing. To get higher engagement, we tailored content to fit current trends and market events.
- Incentivization is very important for engagement. The daily rewards system allowed us to boost user acquisition and retention.
- Fragmented markets require multi-channel strategies. Reaching Web3 users with a mix of targeting, influencer marketing, PR, and guerrilla marketing allowed us to get the results we wanted quickly.
