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Generis at the European Blockchain Convention 2026: Backing Web3 Startups Beyond the Raise

Generis Web3 GTM Agency is partnering with the European Blockchain Convention 2026 in Barcelona, joining the Startup Battle jury and backing its winners with go-to-market and marketing support.

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How to Optimize Content for ChatGPT, Perplexity, and Other AI Search Engines

Type a question into ChatGPT, Perplexity, or Google today, and there’s a good chance you’ll get a complete answer without ever clicking a link. That’s the new default.

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Top 15 Web3 Marketing Agencies Compared for 2026

This guide compares the top 15 web3 marketing agencies that specialize in blockchain marketing

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Blockchain PR Services for Web3 and Crypto Projects

Blockchain PR services help crypto and Web3 projects build credibility through strategic media coverage, journalist relationships, and reputation management.

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How to Market an RWA Tokenization Project: A Practical Guide 

To market an RWA tokenization project effectively, you need two separate messaging strategies: for crypto-native users and for institutional or traditional finance investors. However, these two audiences don’t share a vocabulary, a risk framework, or a trust model.

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WAIB Summit Recap: How to Build Trust in Web3

Generis Chief Growth Officer, Yana Makhnyk, joined a panel on Web3 communication

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Generis at Ibiza Tech Forum 2026: Web3, RWA, and the Conversations That Matter

Some events leave you with a stack of business cards and a vague sense of having been somewhere important. Ibiza Tech Forum is not that kind of event. ITF 2026, the fourth edition of the forum, held May 19–22 across several venues in the south of the island, was the kind of gathering where the conversations started on stage and continued through dinner, and where the people worth talking to were still around on day four.

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Buisness development manager - Nadiia Pichkurova
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